Before real ID and battle net, if you wanted to keep in contact with your friends, you had to add their characters' names to your friends list. Each time you made an alt, you whispered your friends to add you so you could talk, along with making sure to get a guild invite. It was unlikely that your friends were even on the other faction unless you met them in real life. It was difficult to make cross-faction friends through other mediums over the internet, especially since faction loyalty was much stronger during vanilla.
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| as demonstrated with cats |
But real ID changed everything.